The conventional wisdom is that you need a large income in order to be free from the 9 to 5 grind of working for others. But it turns out, that couldn't be further from the truth. The reality is that it isn't how much you bring in, it's how much you spend.

Let that sink in for a second ... it isn't what you bring in, but what you spend.

Once I figured that out, I started on a quest to make it easier for myself and then others to do just that -- spend less. But I'm not a monk who can live the monastic life with no physical needs in this world. I need a smartphone, I need a computer, I need these cool shoes. In short, I can't just save money by not buying things -- I've got to do it while I'm spending.

So I started watching for deals at stores. I tried to hit the holiday sales. You know all the favorites like Memorial Day, Labor Day, I can't believe I ate all that turkey day (Black Friday). And that worked ... sort of. You see, what I learned over time is that sellers are smart. They know that we're like sharks in a feeding frenzy, buying things like crazy around these holiday specials. So they bump up prices leading into them, only to mark them down during the holiday sale. You feel good that you saved a bunch of money. But your wallet is a bit worse for wear.

How can they do this? How do they know when to make these changes? It's simple, they have data. They have all kinds of information about what products are hot at any given time, what we tend to buy in the spring versus the fall, even what day of the week we're most likely to shop. With this information they're able to tweak their prices and herd buyers like cattle to ensure they get the most for their products.

Oh yeah, did I mention that? Sellers are continuously changing the price of their products. You'd think they were fixed, I mean the cost to manufacture the product hasn't changed this week from last. But that's not how they price their products. Products are priced based on what sellers think buyers are willing to pay and it has no relation to how much the product actually cost to manufacture. If you're willing to buy something at $100 that cost them $9 to make, they're happy to do that. If you're willing to buy it at $120 when they tell you it's marked down from $150 -- even better for them.

So how does one not be manipulated by the sellers into buying things at the price that they want? How do we buy at the price we want?

You can't tell the sellers what the price should be, but sellers will drop the price on their own when they have more products than demand. In short, it takes information to beat them at their own game.

If it sounds simple, it isn't. It takes gathering, storing and reporting large amounts of information. But that's my background so that's what I set about doing. And once I was able to do it for myself, I could make it available to others as well.

So if you want to know what this site is about, well it's about being frugal. Saving money by buying products at cheaper prices, when they are really on sale. We know they're on sale because we show you the price history. You know when they go on sale because we can track prices and send you notifications when they go below your target price.

Saving money is a journey ... not a destination. I hope you'll join us on this adventure. Whether it is reading tips here on our blog or finding deals using our amazon price tracker, my goal is to help people save money.

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